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Scent marketing for hotels

Scent marketing for hotels is the latest global trend. It is the answer for the hotel industry in its quest for innovation. Offering scent experiences has become a differentiating element that travellers value highly and it enhances the customer experience. Scent marketing allows your hotel to not only strengthen its brand identity, but also to increase sales and improve the customer experience. But what is scent marketing for hotels? And what are the pros and cons? Read on to find out all about scent marketing for hotels.

 

What is scent marketing for hotels?

Imagine a guest entering your hotel lobby and immediately sensing a scent that triggers a mechanism in his or her brain. At that moment the subconscious registers the smell as a very powerful and memorable memory.

 

In milliseconds, you turn the image of your hotel into a powerful memory, creating an even more lasting connection with the hotel brand. Strengthen the marketing concept of the hotel brand by bringing aroma-client-brand together.

 

Studies show that a person remembers 35% of what they smell. Because smell and memory are connected to the brain, people are able to remember smells and aromas for years. Therefore, this sense is fundamental to any marketing strategy.

 

Some studies show that memories triggered by smells can be stronger than those by images or sounds. Based on this principle, scent marketing for hotels is a stimulation technique that uses the sense of smell to convey lasting sensations to consumers.

 

 

Hotel Conservatorium Amsterdam

 

What are the advantages and disadvantages of scent marketing for hotels?

A key benefit of this marketing technique is that it transcends the boundaries of distance. That is, no matter how far away your customer is from the hotel, he will vividly remember the experience sown by the brand. This strengthens the bond that has been created. We call this phenomenon the butterfly effect. No wonder hundreds of luxury hotels are already harnessing its power.

 

 

Other benefits of scent marketing for hotels include:

• Creates a positive first impression with travellers and influences their entire experience
• Relates to guests’ holidays, creating memorable memories
• Can stimulate the consumption behaviour of the guests, especially in the hotel room, in the restaurant and in the wellness areas
• Influences the satisfaction of travellers, especially in the area of housekeeping services

 

A disadvantage is that – like all forms of marketing – it requires investment and planning. You may want to use scent marketing only in common areas with the same scent that identifies your hotel. On the other hand, you might consider using distinctive scent marketing in different parts of the hotel. For example, one scent for the rooms, another for the lobby, another for the restaurant, etc. Of course, the costs and planning required will vary. But in both cases the results are worth it.

 

Which fragrance diffusers are suitable for a hotel?

When choosing an odour diffuser for your hotel, it is important to take into account, firstly, the size of the premises. And secondly, the capabilities and power it offers. At Extreme Air Products we have two professional fragrance diffusers that are ideal for scent marketing: the Scent Experience and the Smartscent.

 

Our Scent Experience diffuser is ideal for large spaces such as the lobby and restaurant/bar. This professional fragrance diffuser is designed to influence the perception of scent in spaces between 100 and 800 m2. Moreover, the possibilities of this product are almost unlimited. Different fragrances have different effects. So choose the fragrance that is most suitable for the location. When choosing a fragrance diffuser, it is important that you take into account that it is easy to use. After all, many employees in the hotel will have to work with it, so it is essential that it is easy to use. Then the Scent Experience is exactly what you need. It is easy to use and can be adjusted very accurately. You can also determine exactly how strong the system is and what times and days it is active.

 

Scent Experience

 

For smaller spaces, on the other hand, we recommend our Smartscent scent diffuser. This can be the perfect scent diffuser for spaces such as bedrooms and meeting rooms. It is also ideal for wellness facilities such as massage practices, group practices, yoga studios, etc. With the Smartscent you can easily create the desired fragrance experience in rooms of 60-80 m2. It consists of a cold mist technology. The aromas based on essential oils are gently introduced into the room. The desired intensity can be adjusted with a slider.

 

Scent marketing for hotels also requires a scent neutraliser

One should not forget that the goal of scent marketing for hotels is to create an unforgettable experience. In addition to increasing customer satisfaction with their stay. While the perception of pleasant odours is fundamental to improving the guest experience, neutralising bad odours is equally, if not more, important! We have all experienced how a bad smell can sour our stay, making us forget all the good things the hotel has to offer.

 

A scent cannot mask an unpleasant smell, it can even make it worse. Therefore, in these cases it is essential to have an odour neutraliser. At Extreme Air Products we recommend our odour Neutraliser. Thanks to its patented neutralising cartridges, it can eliminate even the worst odours. It is ideal for restaurants (e.g. preparing fish), for the hotel gym or fitness room, as well as for communal bathrooms, laundry or smoking areas.

 

6 scent marketing tips for hotels

Good use of scent diffusers can make the difference between the competition and your hotel. It is not surprising that most 5 star hotels already use this effective technique. Here are some tips on how to make the most of scent marketing in your hotel:

 

1. Plan a good strategy. Will you use it only in common areas or will you use it in all rooms?
2. Not all fragrances are suitable. Different situations need different scents. Think about what feeling you want to convey in the different rooms, and choose an appropriate fragrance.
3. Use scent marketing. This is to offer a plus to your services. For example, use the smell of jasmine in meeting rooms. According to the latest studies, this smell increases concentration!
4. Play with the illusion. Good cleaning is not always synonymous with a clean and fresh scent. A lemon scent or a fresh cotton fragrance is more effective.
5. Think about the pleasure of your guests. Neutralise bad smells where necessary. And promote pleasant fragrances in your hotel’s restaurant (making the stay more pleasant and increasing sales), in the spa or in the lobby.
6. Create tranquillity in your hotel rooms. Use a pleasant, soft lavender fragrance in the rooms to promote calmness among your guests.

By following these tips, you will ensure that your hotel guests have a wonderful stay.

 

Need advice or more information?

Stimulate the customer experience in a positive way or remove unwanted odours. Extreme Air Products is happy to help you optimise the scent in your building. Discover the possibilities of scent on the product page of our scent solutions. Do you have any questions or would you like a free consultation? Call +31 20 646 4028. Or go directly to our fragrance product range:

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An air purifier, how healthy is it?

Whether an air purifier is healthy is a frequently asked question. On the one hand, you hear stories about the harmful effects of air pollution. People say air purifiers help against this. On the other hand, you hear bad things about the effects of ionisation, ozone and dirty filters. Some even go so far as to claim that an air purifier is unhealthy. What should you believe? Here we explain how healthy an air purifier is. But also what the risks are and what you should pay attention to.

 

What is an air purifier good for?

The biggest health benefit that an air purifier brings is, of course, the removal of air pollution. Air pollution, especially by fine dust, is a big problem in the Netherlands. Fine dust is a collective term for all kinds of different particles smaller than 10 micrometres. Soot, Sahara sand or even microplastics are examples of these. The smaller these particles are, the further they enter our bodies when we inhale them and the greater the damage to our health. This is because the lungs do not filter the very smallest particles and, as a result, they can directly enter your bloodstream.

 

The RIVM estimates that people in the Netherlands live on average 13 months shorter thanks to particulate matter. So an air purifier is definitely useful! Yet sometimes you hear that an air purifier is unhealthy. This would mainly have to do with ozone and polluted filters.

 

Air purifier with ionisation, healthy or not?

Many air purifiers have the option of adding an ioniser. An ioniser creates negatively charged ions by means of electricity. These ions easily bind to other particles in the air. This way you can easily destroy viruses and other organic material and your air cleaner will keep you healthy. An air purifier with ionisation also works better against fine dust. Ionisation causes particles to clump together in the air. This creates larger particles that sink to the ground due to gravity and thus disappear from the air circulation. Unfortunately, after some time, these particles re-enter the air. Another disadvantage of this method is that the ions also react with oxygen, creating ozone.

 

 

Are ozone emissions from an air purifier unhealthy?

Ozone is a gas with three oxygen atoms that easily reacts with other particles. This is why it can be dangerous. It is created when an oxygen molecule binds an extra oxygen atom. Ions eventually form loose oxygen atoms through various reactions, and thus also ozone. When we breathe in ozone, it reacts with our body cells and irritates them. That is why ozone is known as a toxic gas. Long-term exposure to too much ozone causes a variety of health problems. This is why you sometimes hear that an air purifier can be unhealthy. A carbon filter removes ozone from the air. The ozone binds to the carbon and leaves normal oxygen behind. However, it is important to replace this filter regularly.

 

What are the consequences of ozone?

Ozone has many negative health effects, such as:

• Irritation of the airways
• More asthma
• Reduced lung capacity
• Chest pain and increased coughing
• Greater chance of inflammation in the airways

Research shows that negative ions do indeed purify the air. Unfortunately, the negative effects of ozone are also significant. It also appears that prolonged exposure to ozone has more risks than short term exposure to a high concentration. Whether an air cleaner is healthy therefore depends on how many ions it introduces into the air circulation.

 

Can ionisation before the filter make the air cleaner healthy?

You must therefore consider the ozone production of an ioniser. An important difference is whether the ioniser is located before or after the filter. If the ioniser is located after the filter, the ions end up in the air and eventually react with oxygen to form ozone. However, if the ioniser is in front of the filter, the ions only react with the particles that are blown towards the filter. Thanks to the electrical charge of the filter, it absorbs all ions. The ionisation process thus remains limited inside the air purifier. Because of this, ultimately no negative ions enter the air you breathe and no ozone forms. A healthy air purifier therefore has ionisation before the filter and not after.

 

Which air purifier is healthy?

A good example of an air purifier with ionisation before the filter is the EA30. Thanks to its combination of a fine mesh Hepa filter and effective ionisation, this device removes no less than 99.98% of pollution from the air. Thanks to the ionisation, fine dust particles are electrically charged when they reach the filter. As a result, the filter catches them better and there is less pressure loss. Noise and energy consumption remain limited. So this is an excellent choice for most living rooms and bedrooms.

 

 

Filter full, health risk?

There are people who claim that your air purifier sends unhealthy particles into the air when the filter is full. And these people are right! However, these are the same particles that would be in the air if you hadn’t had an air purifier in the first place. If you seldom change your filter, it gets clogged up with all the particles it picks up. This causes it to lose some of its effectiveness and the situation slowly returns to the way it was without an air cleaner. So a dirty filter can never make your air worse than it was originally. This problem is also easy to prevent by changing the filters regularly.

 

Healthy air purifier, when is it good and when is it not?

An air purifier delivers many health benefits. By removing fine dust, air purifiers make you a lot healthier. However, you must be careful of too much ozone. Ozone affects your lungs and causes a lot of health problems. So make sure you buy an air purifier with ionisation before the filter. Dirty filters never cause health damage, but by replacing the filters regularly you maintain their effectiveness.

 

Need advice or more information?

Check out our product page with air purifiers. Or read more about the air purifier in our extensive advice. Do you have any further questions or would you like advice without obligation? Please call +31 20 646 4028. Or go directly to our range of air purifiers:

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A professional scent diffuser, what is it and what can it do?

We all smell, 24 hours a day. Scenting directly determines our image of the environment. Because certain smells evoke strong memories of the past. That is why scent marketing has been on the rise for years. But how does a professional scent diffuser work? And for which purposes do you use scent marketing? In this blog, we will provide you with all the facts about professional scent diffusers and essential oils.

 

Professional diffusers, why is it useful? Smell is perhaps our most underestimated sense. We are all very aware of what we see and what we hear, but what we smell seems to pass us by. Yet nothing could be further from the truth! Smells have a huge influence on how we feel, how we behave and what we think of other people (source). Some people experience this even more strongly than others. Also to achieve professional goals, people increasingly use scent marketing. For instance with a scent diffuser.

 

 

Our brain and scent, what about it?

Our brain processes odours and emotions right next to each other. Therefore, smells have a stronger emotional response than, for example, sounds or images. A scent diffuser takes this into account. Because people remember memories better when emotions are linked to them, scent also plays an important role here. Many people are not aware of the effects that different aromas have on our lives. But when we lose our sense of smell, as many of us unfortunately have experienced through corona, we notice how important it is. Can these effects be applied in a professional way with a scent diffuser?

 

What does a professional scent diffuser mean for me?

Yes you can! Many organisations are already using professional scent diffusers to achieve their goals. For example a hotel lobby where the smell of fresh linen makes guests feel at home, but there are many more goals possible with scent marketing. It has been shown many times that the right aromas strengthen the buying incentive in shops. Also, people remember your brand a lot better when it has a distinctive smell. These effects do not even have to be consciously noticed by people. Research has shown that people trust each other more when the smell of freshly ground grass is in the air, even when people do not consciously notice it! So a professional scent diffuser is very versatile:

• Increase the sales incentive in your shop
• Make people relax even more in your massage parlour
• Stimulate the productivity of employees with stimulating fragrances
• Eliminate bad smells in your nursing home with scent neutralization
• Don’t be forgotten thanks to a recognizable scent

 

A scent diffuser in a professional environment. Is it useful?

That odours have a real effect on people should be clear by now. But that these effects are very large is increasingly shown by scientific research. Many studies have been done to measure these effects. It appears that customers stay 27% longer in a shop if there is a strong, pleasant fragrance. The number of impulse purchases also increases significantly. In a supermarket, for example, a strong, pleasant fragrance increases this number by as much as 43%! People’s willingness to buy increases even if it smells good in a room. For an unknown product, people are sometimes even prepared to pay 40% more. A professional scent machine works wonders!

 

 

Professional scent diffuser in the care sector

A fine aroma does not only have commercial advantages. A scent diffuser also contributes to a pleasant environment. In healthcare, a fine aroma is of great importance to residents, visitors and employees. The smell of wounds, faeces or incontinence is very unpleasant. For residents, this reduces the pleasure of living and even the quality of sleep. Care workers who have to work in a foul odour every day have less job satisfaction and this even leads to a higher outflow. A professional scent diffuser can be an important part of the solution.

 

Essential oil, necessary for a professional scent diffuser?

Most scent diffusers work on the basis of a fragrance oil, also called essential oil. Although this liquid is called an oil, there are no fats in it. It is a liquid composed of many different scents. Because there are thousands of fragrances, each essential oil is personally composed by a professional. This way, our diffusers provide the best possible experience!

 

How does a scent diffuser work?

Different aromas have great effects on people. There are many ways to spread the desired fragrance in a room. Candles, scented sticks or sprays can all be used, but the best method is with a scent diffuser. A professional scent diffuser works with the so-called cold mist technique. Here, the liquid un-vaporised fragrance oil is dispersed into the air, creating a cold mist. This mist spreads evenly through the room and does not sink to the floor. The fragrance therefore lingers longer and the oil lasts longer!

 

A good example of a professional scent diffuser is the Smartscent. This device is easy to operate. Its strong fragrance oil and effective design make it an excellent choice for improving business results with scent marketing.

 

Need advice or more information?

Extreme Air Products is happy to think along with you! Go to our information page or call +31 20 646 4028. Or go directly to our scent products:

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An air purifier for MCS – how effective is it?

One in every four Americans suffer from MCS (Multiple Chemical Sensitivity) when exposed to common chemicals. As shown in a recent study of the University of Melbourne. How effective is an air purifier for MCS? In Europe, MCS is now also regarded as an emerging new disease. Due to MCS environmental nature, experts on the matter have much discussed the role an air purifier could play in treating this disease. But what is the best air purifier for MCS? Continue reading to know more.

What is MCS?

Multiple Chemical Sensitivity is an environmental disease, characterized by increased sensitivity to common low-level chemicals. The European Parliament has recently defined MCS as a new disease due to the pollution in the environment increasing by 300% the prevalence of diagnosed MCS in the last decade. Experiences and tests on air purifiers for MCS show positive results.

 

 

Factors

It is not always easy to identify the factors responsible for the manifestation of hypersensitivity. Indeed, many products used in our daily life can be responsible, making their identification often complex. Among the volatile organic compounds that have the greatest impact are:

• fresh paints
• pesticides
• perfumes
• cosmetics
• building materials and industrial fumes
• cleaning products

Exposure to these products can be respiratory, digestive, or cutaneous.
Consequently, significantly altering the quality of life of the person. Patients are within their own homes intoxicated. Could an air purifier for MCS alleviate the symptoms?

Can an air purifier help MCS?

The treatment of MCS is quite complex. The experts agree that the best treatment is addressing the environmental factors that cause the hypersensitivity. Given that we spend an average of 80% of our time indoors, removing chemicals and their fumes from your home is essential to treat MCS. Thus, an MCS air purifier is crucial for treating it (as it has been shown in the latest studies).

Buying an air purifier for MCS. What should I look for?

A good air purifier to treat MCS has an HEPA filter and emits no ozone. You should also consider the noise it produces and where you will place it.  As well as being essential to take into account the energy consumption. For a bedroom, the EA15 is ideal. This device produces a decibel level of only 25 dBA. Thus, almost inaudible to humans. The EA15 also has an extremely low energy consumption (using only 10W at its max). This is a very economical model compared to other air purifiers. Furthermore, our purifiers do not emit ozone, so you can rest assured when using one of our air purifiers with MCS.

 

 

Air purifier for MCS, which one do you need?

Depending on your work environment, you can be exposed to many chemicals, as it is the case, for instance, for hair salons, nail salons and industrial factories. A study taken place in Korea, showed how Multiple chemical sensitivity could  also be caused by exposure to ignition coal fumes in the workplace. It is very important to protect your workers from such exposures to avoid problems such as absenteeism.

What is the best air purifier for MCS?

In the workplace we recommend the EDC650, a professional air purifier specially designed for workspaces. It is powerful, quiet and energy friendly. All these features make it the best workplace MCS air purifier. Thanks to its high capacity (650 m³ per hour), it is also extremely suitable for larger workspaces. Are you looking for an air purifier for a small workplace? Then the EA30 is an excellent alternative.

Other strategies to treat MCS

MCS needs multiple strategies, to effectively treat it. In addition to a good air purifier, you should as well use:

• Latex-free paper face masks or cotton masks and filters and/or masks with a high-efficiency particulate absorbing filter (HEPA) and activated carbon filters.
• An active carbon water purifier with a percentage of rubber gaskets < 3%.

Need advice or more information?

Take a look at our product page with air purifiers or read more about the air purifier in our extensive advice. Do you have any further questions or would you like some free advice? Call +31 20 6464028 or go directly to our range of air purifiers:

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An air purifier for Asthma? How effective is it?

Around 334 million children worldwide suffer from asthma, making it the most common chronic disease. Are there benefits of using an air purifier for asthma? It is crucial an effective treatment and management of asthma to save lives. So, can an air purifier ease asthma symptoms?  Can an air purifier even prevent it? And which air purifier is the best for asthma? Read about our advice for choosing the most adequate air purifier for your needs.

 

 

As defined by the Mayo Clinic, asthma is a condition in which your airways narrow and swell and may produce extra mucus. This results in a breathing difficulty and coughing, a whistling sound when you breathe out and shortness of breath. It is one of the most common chronic illnesses in the world, with over 300 million people worldwide affected by it. The Netherlands, for instance, is the country with the highest concentration of asthmatic children in the world.

What factors cause asthma?

There are many factors that can cause asthma, but they boil down to either a genetic predisposition or to the home or work environment; these include:

• allergens present inside the home (dust mites, moulds, dander) or in the workplace
• outdoor allergens (pollens and moulds)
• respiratory infections
• respiratory irritants (tobacco smoke, air pollution, irritants in the workplace)
• cold air
• physical exercise
• certain medications (anti-inflammatory drugs)

Can an air purifier alleviate or prevent asthma?

To improve their health, asthmatics must consult their doctor to be prescribed a basic treatment (cortisone, Ventolin). However, there are additional strategies that one can take to alleviate the symptoms at home and the workplace, being the use of an air purifier the most important one.

Permanent use of an air filter in the bedroom that traps fine dust particles with diameters smaller than 2.5 micrometres can not only significantly improve breathing in children with asthma but prevent its onset, according to a new study by US and Chinese scientists.

Buying an air purifier for asthma. What should I look for?

What is important when we consider buying an air purifier for an asthmatic, is that it has an HEPA filter. Also, the noise it emits and where we will place it. As well as not emitting ozone. For a bedroom, the EA15 is ideal. This device produces a decibel level of only 25 dBA. That is almost inaudible to humans. The EA15 also has an extremely low energy consumption and at its max, the device uses only 10W. This is a very economical use compared to other air purifiers. Furthermore, our purifiers do not emit ozone, so you can rest assured when using one of our air purifiers with an asthmatic.

What is the best air purifier for treating asthma?

For an office we recommend the EDC650, a professional air purifier specially designed for office spaces. It is powerful, quiet and energy friendly. All these features make it the perfect office air purifier. Thanks to its high capacity (650 m³ per hour), it is also extremely suitable for larger office spaces. Are you looking for an air purifier for a small office space? Then the EA30 is an excellent alternative.

Asthma in the workplace – what causes it?

There are two types of work-related asthma. There is occupational asthma, which is asthma induced by substances present in a particular work environment. And work-aggravated asthma, which is pre-existing or recently developed asthma whose manifestations are worsened.

Childhood asthma in the Netherlands

In the case of children, it can be diagnosed from the age of 3 or 4 years, when the development of the pulmonary alveoli is fixed. According to a study published in the Lancet, one in every five children in the Netherlands suffers from pollution-induced asthma. That’s about 100,000 children up to the age of 14 total in the country, and the numbers are worsening due to pollution from the transport sector.

 

 

Other strategies to fight asthma

• Keep your windows open when it’s safe to do so to prevent locking irritants into rooms (especially when air purifiers aren’t on). Create a stronger cross draft by opening windows on opposite sides of the room if possible.
• Vacuum often.
• Regularly change air filters to properly maintain HVAC equipment and maximize effectiveness
• Use an exhaust fan in the kitchen. Switch it on before preheating the oven or firing up the burners and leave it running for a few minutes after you’re done cooking.
• Minimize the use of candles or wood fires and ban smoking inside the home.

Need advice or more information?

Take a look at our product page with air purifiers or read more about the air purifier in our extensive advice. Do you have any further questions or would you like some free advice? Call +31 20 6464028 or go directly to our range of air purifiers: